Vintage Magiglace yellow cowboy plastic advertising bottle (cycling 1974)

Vintage MAGIGLACE yellow cowboy plastic bottle.

Rare object and almost impossible to find these days.

MAGIGLACE - JUANEDA was a professional team created in the 70s and whose leader was Bernard GUYOT.

The MAGIGLACE company inaugurated the concept of the rider-representative. The riders were paid the minimum wage, received a bicycle without wheels and agreed in their contract to place MAGIGLACE products by going door to door. This is the type of product that the runners were selling.

This team participated in the Tour de France in 1974.

The bottle is in good condition.

There remains a base of product which must have hardened over the years.

The hat unscrews and acts as a stopper.

Height: approximately 23 cm.