Vintage printing matrix advertising leaflet Geric Hypermarket in Thionville

Vintage printing matrix advertising leaflet Geric Hypermarket in Thionville.

The plate is made of zinc.

This matrix was used to print an advertising leaflet showing the price of a choice of coats from the Geric hypermarket in the 1970s.

This large hypermarket, opened on September 2, 1971, brought together 62 independent traders. Since 1995, the hypermarket has transformed into a shopping center.

The whole is in good condition.

The last 2 photos have been reversed to show the assembly as it is once printed.

Dimensions: 40cm x 27.5cm.

Used item part of the history of mass distribution in the town of Thionville.

This zinc printing die has a lifespan of over 45 years and is by no means in new condition. It must therefore be taken into account that despite a rigorous selection and description in order to present a quality set, it may contain minimal defects caused by the passage of time in addition to those indicated in the description. To have an impeccable condition, I invite you to turn to new or more modern objects.